Hello from Shanghai! My new career started in Stokke

After I finished my study in KAIST last year, I had to decide my next career like all the colleague students. I could take a rest for a while or have a break to continue my study again. There were plenty of ways I could choose, I believe. Nothing was easy to decide… and one of them was obviously becoming the indie game developer for few years. It could be good opportunity actually- after all my journey in office life.

Well.. as a result, I decided to join Stokke in Shanghai, China. To be honest, it was quite big decision for me living in Korea. Stokke is the company selling baby products which means I needed to change my career from the game developer to software engineer, and of course I had to move to Shanghai where I’ve never lived before abroad. It was tough decision indeed.. however, I saw lots of opportunities here, so I decided to join Stokke. Now I’m living in Shanghai, and the start member of Tech Lab of Stokke in China.

Stokke is a company well-known as Trip Trapp, its premium strollers and high chairs with other baby products such as baby carriers or home furniture for baby. Its heritage comes from Norway, and Stokke is the one of companies representing Scandinavian design delicately in the world.

… “Founded on the west coast of Norway, over eighty years ago, Stokke® began life as a manufacturer of high quality Scandinavian furniture. Since launching the revolutionary Tripp Trapp® chair in 1972, we have evolved into a company that focuses exclusively on premium design for children. Today, we are recognized for timeless Scandinavian design that brings you and your child closer.” … from “A History of Innovation” of about Stokke in stoke.com

There are already a lot of IoT products out there even for baby products in the market. So, it might be natural Stokke decided to have its own R&D center at this moment. Especially in Shanghai, it’s very easy to find experienced co-operative partners and suppliers for our products. Shanghai is the one of biggest well-developed industrial cities which have an excellent IT and financial infrastructure for co-operations. We don’t have only partners here but also plenty of potential customers who are already very used to using IoT products.

I‘m in charge of designing and developing software here. All the IoT products need its own specific firmware embedded inside MCU of microcontroller board, and it also needs an application to control itself. I develop and manage all the software by myself for our project, and try to find the best hardware and platform for us. Luckily, we have lots of partners who can help us to develop and support our project in Shanghai already, so it’s very fascinating to be a software engineer here focusing into more creative stuff.

Our mission here is researching and developing creative and challenging products for baby to make people closer to their adorable babies. I believe our team can make better world while our products keep its natural characters based on Scandinavian design. For Stokke, it’s very important to keep this indeed, and to be honest, I’m surprised that we have lots of benefits when we have nature friendly and human-centered design for baby product in daily life. It’s not only good for parents but also your babies.

I hope one day we get a design award in Baby Tech which is the biggest contest in baby industry of CES Las Vegas.

Stokke® Designed to be closer | Tripp Trapp® Xplory® Flexi Bath®

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고양이 다방, Cat Cafe Released

Hello friends! I have awesome news today.

Have you tried breeding the cats that you dreamed of?
or just wanted to see animals and play with?

Cat Cafe Loading

A brand new game, 고양이 다방, Cat Cafe in English, is released!

This is a casual SNG game that you can run your own cat cafe. You can provide a service for entertaining a guest by your adorable cats. This is so cute and fun! Everyone can enjoy it easily for everywhere.

Cat Cafe Screenshot

“Give your pet delicious treats in love!
Play and communicate with your pet in peace.”

You can adopt cats as many you want and it is so fun to pet your adorable cats. Korean Short Hair, Siamese, Russian Blue, Bengal, Norwegian Forest, Turkish Angora cats and more and more!

There are also lots of people in the cat cafe world. Meet new friends in Cat Cafe and try to give them little help. You can be a top player in global ranking by completing joyful quests.

How about decorating your cafe? There are also great themes you may love. From lovely pink theme to classy provence style, hundreds of furniture are ready for you! Make your own style cafe with your pet.

Cat Cafe Title

This game is not my official project actually, but it was developed based on Hair Shop Friends that I was involved. So I post here and play it together!

Google Play Badge

Official Website: http://catcafe.estgames.co.kr/
Official Community: http://cafe.naver.com/ocatcafeo

  • This game is published by ESTgames.
  • It has been published on Google Play for now.

Rhythm Boxing, Crash Girls Released

Crash Girls Web Chars

Hey guys! Just few weeks ago, the brand new action rhythm game, Crash Girls released! This is the boxing game with cute girls. Let’s challenge for boxing competition with exciting music & rhythm! Yay~!

Crash Girls Invitation Card

“Welcome! You are invited to our world boxing championship competition. Compete with global challengers for the world championship title. Fame and wealth only for the champion are awaited. Wish you good luck!” – Mysterious Host

Crash Girls Thumb Chars

This game is focused on gamers who want to play casual 2d rhythm game with female characters in Japanese style. Yes, here we have cute and lovely boxing girls for you. You can choose one of the boxing girls as your partner to enjoy the game tournaments.

The game also needs playing skill to get high scores and combos. When you punch and guard at perfect time to exciting music and rhythm, you will be a winner of premier leagues. Don’t give up till you take the victory at the champion league.

Crash Girls Screenshots

Let’s talk about the programming part. After we have developed Boom Boom Power, I started to develop Crash Girls for next step. I decided to use Unity for following project, so it became my first official project developed with Unity. Unity is the powerful and effective 3d game engine of Unity Technologies. For more details, visit www.unity3d.com.

In my team, we mainly used to develop games with cocos2d-x. But we needed to develop our following game with Unity for future project. We wanted to support various devices and platforms easily and also make development process good to teamwork. Unity had already everything we want, so we decided to change our development environment to Unity even if the first project needed only 2d features.

Crash Girls Cute Chars

Now, the game is begun. We invite you to global ranking of Crash Girls. Invite your facebook friends and fight for the highest world ranker!

Google Play Badge Apple App Store Badge

Official Website: http://crashgirls.blueo.com/

  • ‘碰碰少女’ is the Chinese name of Crash Girls.
  • Crash Girls supported Korean, English, Chinese languages.
  • Crash Girls may or may NOT be available on your country. It will be released sequentially soon. Please hold on till the market is available.

It was published by BlueO, a subsidiary company of ESTsoft.

More Boom Boom Powers

BBPower More Spring

Hello everyone! How do you do in the end of this summer? Nowdays I’m working hard on new project and I think it’s the time to recall our previous project, Boom Boom Power, from ESTsoft.

BBPower More Kakao

With several months, we’ve released a series of this game, Boom Boom Power for Kakao and Boom Boom Power Worldwide. Boom Boom Power is the original title that the cutest pig, Popo, runs with his glorious friends to avoid and defeat evil enemies. It’s a casual arcade game and you can play/enjoy it easily.

Boom Boom Power

As we introduced before, our game was designed to play with your friends connected to Facebook account. You can invite them to run together and also compete with them on game score. After we released it first, we could get a chance to publish on Kakao platform for Korean users with these all good features. It was good opportunity for all of us, and it still helps its downloads increasing by people who want to play our game with their close friends.

BBPower More Characters

At the same time, we’re also interested in each components of whole game systems. We called it Reboot Project. Re-designing items and skills, removing/adding new heroes and themes, and keeping everything in the balance. Developing major updates was not an easy decision, but we finished it successfully with hard work. I think it’s worth it.

BBPower More Friends

After we released for Kakao, we faced the time to translate it in english and expand user experiences with people playing our game around the world together. We thought it might be more fun if they can play with more friends even if they don’t know. So we decided to develop new ranking systems with random global friends and highest top 10s of the world ranking. And further more, your own global friends will be changed everyday!

BBPower More Icon

Ok, so here we are. It’s all about our efforts to make better experiences with Boom Boom Power. I hope it would be a little gift to people enjoying our friendly game. Touch the top of the world ranking, Boom Boom!

Google Play Badge Apple App Store Badge

  • Boom Boom Power Worldwide

Google Play Badge Apple App Store Badge

  • Boom Boom Power for Kakao

Beyond Hair Shop Friends for Kakao

Banner Cover

It’s been a long time! It’s almost a year after ESTsoft published ‘Hair Shop Friends for Kakao’. Live Team for Hair Shop Friends have been managing it and also have released a couple of major updates with very special themes. There were Choco-Vanilla, Modern-Rococo, and so on.

In the meantime, I have been working on next project in ESTsoft. Now I’m working hard to release our next mobile game and we’re about to publish it soon. I know it’s late, but nevertheless I’m really looking forward to it.

So, I thought it’s a good time to look back our previous project, the first mobile game of ESTsoft, Hair Shop Friends. That’s the reason why I post it with some illustrations and screenshots at this moment. In fact, I wish I could post more unique illustrations including other styles of it, but I’m not sure that it’s ok to publish closed resources.

Oh, I almost forgot to say, HAPPY NEW YEAR 2014 !!

Home Illustration

NPC Illustration

Choco Vanilla

Spring Special

Modern Rococo

  • You can expand all the images included in this post.

Hair Shop Friends for Kakao Released

Hair Shop Friends Cover

Good afternoon! Today I’m glad to announce new mobile game from my work. Just two weeks ago, ESTsoft, I’m currently working for, published ‘Hair Shop Friends for Kakao’ to Google play on Android. We also have a plan for publishing on iOS/iPhone soon. So please don’t miss it.

This is the game about simulating the management with your own hair shop. Simply you can imagine it like other SNG games. You can manage your shop, provide hair-styling services to your customers, decorate your shop with interior stuff, and visit your friends shop for supporting them.

This game has developed with Kakao platform, so if you have your own Kakao account, you’re ready to play it!

Google Play Badge

Official Website: http://www.hairshopfriends.net/